Data sources

Reporting sources, normalized into one diagnostic workflow.

AdsRadar is designed to work with authorized advertising, product, website analytics, and spreadsheet reporting sources.

Google Ads reporting data

Used for reporting, diagnostics, and period comparison. Direct API access depends on authorization and approved access level.

Data categories: Campaigns, campaign type, cost, impressions, clicks, conversions, conversion value, ROAS, CPA, CTR, CVR.
Connection or import: Direct connector where authorized, or spreadsheet/CSV reporting exports.
Primary use: Campaign-level movement, contribution analysis, and stable period comparison.

Merchant Center product status

Used to add product health context to Shopping and PMax diagnostics.

Data categories: Product IDs, approval state, item issues, availability, limited status, disapproved status.
Connection or import: Authorized connector or structured exports where available.
Primary use: Product issue impact review, approval recovery monitoring, and product-level context.

Google Analytics 4

Used to compare advertising changes with website-side behavior.

Data categories: Sessions, purchases, revenue, acquisition, ecommerce signals, landing page context.
Connection or import: Authorized GA4 reporting connector where configured.
Primary use: Cross-checking advertising metrics against onsite conversion and revenue signals.

Google Sheets / CSV exports

Useful as a practical import bridge while direct connectors are configured.

Data categories: Imported reports, daily exports, normalized rows, campaign and account metrics.
Connection or import: Manual CSV upload or controlled import from scheduled spreadsheet reports.
Primary use: Temporary reporting continuity while Google Ads API access is under review.

AI providers

Used only for prepared summaries and report text generation. Secrets are not sent to AI providers.

Data categories: Prepared analytics summaries, aggregated metrics, selected events, and report context.
Connection or import: Optional API provider configuration.
Primary use: Human-readable explanations, confidence levels, and review checklists.